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Breast Cancer Awareness Month 2020

Breast Cancer Awareness Month 2020 is an annual campaign to increase awareness of the disease. The campaign offers information and support to those affected by breast cancer.

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  • What is Breast Cancer Awareness Month 2020?
  • When is it?
  • Who organizes Breast Cancer Awareness Month?
  • How did all start?
  • Why do we wear pink?
  • What is the official Breast Cancer Day?
  • Quotes
  • Merchandise
  • Facts
  • What is the theme for Breast Cancer Awareness Month?
  • Why is October called pink?
  • Why do you wear pink?
  • Ideas for the Pink Month
  • What is next?
  • Breast cancer awareness month events

What is Breast Cancer Awareness Month 2020?

Breast cancer awareness month is an annual international health campaign that educates people about the importance of early screening, test and more.

It also aims at raising funds for research into its cause, prevention, diagnosis, treatment and cure.


When is breast cancer awareness month

Breast cancer awareness month is organized every October. This campaign starts on October 1 and ends on October 31 every year.

Breast cancer awareness month 2020 was actually founded in 1985. It gained popularity years later, in 1985.
Breast cancer awareness month 2020 was actually founded in 1985. It gained popularity years later, in 1985.

It was founded in 1985 and, as you can see in the Google Trends report, it has gained strong popularity since 2010.

What we don’t know is what happened to the campaign in 2016. According to the data provided by Google Trends, BCAM lost popularity after 2015. Hopefully, in this strange year of 2020, it will recover the popularity and interest and it deserves.

A few of our readers have asked why is breast cancer month in October, and we still have not figured it out. If any of you know the response, please let us know in the comments so we can update this text.

Who organizes Breast Cancer Awareness Month?

Breast Cancer Awareness Month (BCAM) is a health campaign organized by major breast cancer charities all over the world.

In the USA, BCAM is officially called National Breast Cancer Awareness Month (NBCAM). NBCAM was created in 1985 as a collaborative effort between the American Academy of Family Physicians, AstraZeneca Healthcare Foundation, the American Cancer Society CancerCare, Inc., and different sponsors. Actually it was not AstraZeneca, but Imperial Chemical Industries which is now part of AstraZeneca, producer of several anti-breast cancer drugs.

The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer. The objective then, and today, was to raise awareness and obtain funding for research for a cure.

The origins of the Breast Cancer Awareness Month start

As with most of things in life, it all started with people fighting hard to improve things. In this case, there are three persons we should thanks for the initial creation of the Breast Cancer Awareness Month:

  1. In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer;
  2. Before that, Charlotte Haley, a 68-year-old California woman whose sister, daughter, and granddaughter had breast cancer, had distributed peach-color ribbons to call attention to what she perceived as inadequate funding for research.
  3. In 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors.